Congratulations- you’ve just won the lottery! The first thing a lottery winner often thinks about is upgrading their living standards, taking a trip, paying off debts, maybe grabbing a shiny new car. But hey, along with newly promoted corporate executives, lottery winners are among the few individuals who can honestly afford to feed whatever dog […]

An ad playing on a screen the other day caught my ear and made me smile. Without coming flat out and saying their product was the absolute best, they successfully cast their competitors as inferior by posing the question… “why drive a car when you can drive a CADILLAC?!” The claim was implicit. Cadillac is […]

For most of us, once we get comfortable with a choice or course of action, we’ll resist change. Until circumstances conspire to make us sit up and take notice, it’s far easier to continue down a familiar path. Once that familiar path becomes bumpy, we’re far more likely to recognize that an adjustment is needed. […]

Ever wake up in the morning determined to do something different?  Sometimes these things happen on a whim. More often than not, circumstances lead us to make these shifts. Whether it’s a spur of the moment thought, a minor change in routine or a major lifestyle adjustment, there’s always a reason driving the decision for change. […]