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You are here: Home / News / Natura Pet Foods sells to Procter & Gamble

Natura Pet Foods sells to Procter & Gamble

May 10, 2010 By smileydog Leave a Comment

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Procter & Gamble has announced it will purchase Natura Pet Products and expects the deal to close within 30 days.

Natura is the manufacturer of Innova, California natural, Evo, Healthwise, and Karma.

The company has a short notice on their website announcing the” change in ownership, but not philosophy or commitment to quality.”

Procter and Gamble currently owns Iams and Eukanuba pet foods.

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