Procter & Gamble has announced it will purchase Natura Pet Products and expects the deal to close within 30 days.
Natura is the manufacturer of Innova, California natural, Evo, Healthwise, and Karma.
The company has a short notice on their website announcing the” change in ownership, but not philosophy or commitment to quality.”
Procter and Gamble currently owns Iams and Eukanuba pet foods.
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