In keeping with the tradition of informative early April updates, the new Canine Analytica social media site was to have launched today.
Canine Analytica, in conjunction with Seattle Canine League (SCL), allows pet owners to create a completely secure account for their pets’ essential records. The accounts can include confidential information such as birthdate, breed/ national origin, gender identity, medical history and favorite treats.
This information will be used in a secure and controlled research project to determine the psychological propensities of various social stimuli to which pets are exposed during a normal workday. By creating the first virtual pet environment, the results of this study will be a pivotal influence of behavior, training and lifestyle choices in a wide variety of household environments.
Given the ongoing data leaks, breaches and hacks which have become commonplace, the time seems right to add an extra level of security to protect the private information of pets.
Unfortunately, parallels with unethical and potentially illegal practices by companies with similar names have delayed the launch. Rest assured that there is no connection between Canine Analytica and Cambridge Analytica. No data has been leaked, shared, sold or collected. Similarities between the names are purely coincidental.
These unrelated abuses have unfortunately resulted in a delay of the launch. A revised approach with new security and privacy control should be available by next April.